Recently, I noticed that soon-to-be bridges and grooms are changing the way they commonly invite their guests. Traditionally, a pile of formal invitation cards in the neat envelopes will be sent out a head of time in order to gain their guest attention and allow enough time for those prospective witnesses to arrange their schedule. In order to keep the guests informed, save the date card magnet is one of the innovation they use.
Expressing their wedding news is time consuming, since they need to prepare the guest list, have guests’ name print out, and mail the letters to every guests, without knowing before hand if they will be able to make it or not. Although, sending out the formal invitation is suite for people in their formal and professional circles, this traditional method comes with underlying cost. With the current trend of social media wedding invitation, prospective marriage couples join the better way to express their big news. From what I have seen, some couple sent out initial invitation by creating the event invitation on Facebook as the first phrase to see how many people is likely to attend their big day. Since, Facebook’s created event function helps reaching out to receivers faster, as well as correcting immediate response, the couples could order the right amount of invitation letters and be fewer headaches in planning the size of a venue and enough amount of food in the ceremony.
The previous matter is just the starting point of the upcoming story of how social media plays increasingly crucial role in the way bridges, grooms, related parties, and guests organize their lives. From my true story last year, I could not attend my best friend’s wedding in Thailand, because I was taking hectic summer semester at Babson College. My other friends who became bridesmaids, at that time, wanted to have me be one of the witness on our best friend’s wedding. So, we decided to make it virtually. My friends would skype video call with me for a few minutes in each exciting period such as when the couple was giving the speech and cutting a cake. Following by after party, I had a picture taken with marriage couple as they hold a phone which have me video calling on the screen.
This is a pain point that I have not looked for a solution, as to me this kind of situation would happen just one in a long while. Also, I did not think that many people are sharing the same problem. Surprisingly, W hotel is introducing social media wedding planning service that perfectly solve the aforementioned problem. In addition, the service also provides live tweeting of the ceremony and reception, customized hashtags, a “curated” wedding registry and a dream honeymoon Pinterest board. Customers will also receive a scrapbook of social media highlights.
Imagine, how wonderful would it be if marriage couples could live-Tweeting and Instagraming their vows, first dance and cake-cutting. It is just another opportunity to update their Facebook status, all while standing at the altar, instead of having to wait for at least a week just to get photo albums from photographer. I could perceive that the extension of social media wedding planning will definitely crate value added to clients. These foreseen benefits can be utilized along the planning process, during the time of event and afterward. First of all, according to Kiefer, W’s global social media strategist, the social media concierge will even help the couples set up their own wedding blog, to keep their guests up-to-date on all wedding related news. I would consider this blog to help increase collaboration and involvement.
Before the ceremony, they can send out final notification in order to remind their guests. I find that if in the future the social media service can expand to update all guests with necessary information on the move, it will essentially be much energy saving. As lots of the time, hotel as the wedding venue, especially in Thailand, does not supply enough parking space, the guests end up driving around for half an hour, if they are lucky, just to find a parking spot. In this case, if they get parking lot availability notification that helps they plan their transportation and arrival; the guests can arrive to the venue faster with less anxiety. During the ceremony, the social media will help increase emotional involvement both from people who are presenting the event and who want to participate but cannot make it. In addition, this social mean is a good record of their lifetime event. Last but not least, it is overall cost effective as it creates positive social welfare, in term of time, energy and money to all related parties.
Talking a lot about the possible advantage of social media wedding planning, I believe that opportunity for this type of service will be generous. So, I did some research on the value in the market. Here is some interesting fact about monetary value in wedding spending. Weddings represent a $51 billion market in the U.S., and couples are investing more in wedding planning services to make their special days unforgettable. Since 2009, spending on planners has increased 47 percent, from an average of $995 per wedding to $1,466 in 2012 with average overall wedding costing over $28,000, according to market-research firm the Wedding Report.
All in all, I am excited to see how social media would take us to the next step of how we live our life. Ultimately, entrepreneurial opportunity is always there for the ones who can see it.
The social media concierge should be thought of as a “valuable extension of the planning process similar to a wedding planner or photographer” says Kiefer. They’ll even help you set up your very own wedding blog, to keep your guests up-to-date on all wedding related news. à collaborative à parking space full à update to go to other lots or valet
1) Recently change the way “invitation” from traditional paper letter in an envelop to online/social media invitation
2) Cost effective à no need to unnecessary send out printed paper and envelop à express news + reach to receivers faster + immediate response (if attend or not à book hotel and food and etc..)
3) Last year, I couldn’t attend my best friend’s wedding (hectic summer classes at babson)
4) What my friends, as the bridesmaids, have done àsocial media (skype video call) before ceremony, giving speech on stage, cake-cutting, after party à took a group picture with me presented on mobile phone’s screen
5) This is plain point that I haven’t look for the solution as for me this kind of situation was just one in long while and I didn’t think that there are large group people are sharing the same problem
6) Surprisingly, W hotel are introducing social media service that perfectly solve the problem à live broadcast of the event (wait to share picture a week after ceremony)
7) Benefit àA) guess up-to-date (before wedding ceremony) day-of-coordinating Parker’s day-of rates start at $850 and increase depending on how much the couple needs coordinated in advance. Full-service planners charge an average of $3,500 B) During ceremony (witness involvement) C) record for couple D) cost effective
8) See how social media would take us to the next step, see how it will revolutionize how we organize on wedding conveniently
Marriage couple live-Tweeting and Instagraming your vows, first dance and cake-cutting?
With the average wedding costing over $28,000, it should be no surprise that one hotel chain is offering a new Social Media Wedding Concierge service to the sweet tune of $3,000.
W Hotels is rolling out the service in four of its hotels in New York City, providing live tweeting of the ceremony and reception, customized hashtags for the big day, a “curated” wedding registry and a dream honeymoon Pinterest board. Customers will also receive a scrapbook of social media highlights.